As I Am Product Review: Leave in & Hydration Elation Intensive Conditioner

Hey curlies! Today I am posting what may be my first ever hair product review (as a blog post). Let me know if you like these as an addendum/companion to my video reviews. Anyways let's get cracking.

**Disclaimer: Product results may vary on your own unique coils, waves, or curls depending on your hair density, porosity, and thickness! YMMV.**

As I Am Leave In

Claim: "A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth."

Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut)¹ and Phyllanthus emblica (Amla)¹, Cetyl Alcohol¹, Citric Acid¹, Phytosterols¹, Serenoa Serrulata Fruit (Saw Palmetto) Extract¹, Camellia Sinensis Leaf Extract¹(Green Tea), Glycerin, Pyrus Malus (Apple) Fruit Extract¹, Citrus Medica Limonum (Lemon) Peel Extract¹, Saccharum Officinarum (Sugar Cane) Stalk Extract¹, Beta Vulgaris (Beet) Root¹, Behentrimonium Methosulfate, Potassium Sorbate, Fragrance/Parfum, Limonene.
*CG friendly, silicone free, protein free, paraben free, wax free, castor/mineral oil free

Price: $10:50

Sarah's thoughts: This is a wonderful water-based leave in conditioner that is very similar to my favorite Kinky Curly Knot Today (KCKT) leave in (for a few bucks cheaper). It smells great- sweet and citrusy- and the ingredients are pretty natural and very moisturizing. This leave in leaves my hair soft and moisturized throughout the day. The consistency is between thick and thin- again similar to KCKT. Love it! This has become my new go-to leave in.

As I Am Hydration Elation Intensive Conditioner

Claim: "A rich, penetrating conditioner, As I Am Hydration Elation Intensive Conditioner is an exceptional blend of hair softeners and fortifiers, including coconut, sugar cane, green tea, apple and lemon, shea butter and vitamin E.
  • Moisturizes deep within the hair shaft
  • Smooths and aligns cuticle layer
  • Repairs split ends and strengthens weak areas
  • Promotes shine
  • Infused with pure herbal ingredients that stimulate the scalp and hair roots
  • Enhances manageability and hair health"
Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹, Cocos Nucifera (Coconut) Oil², Coco-Caprylate², Quaternium-91, Cetrimonium Methosulfate, Cetearyl Alcohol, Cetyl Esters, Cetyl Alcohol, Glycerin¹, Butyrospermum Parkii (Shea Butter), Phytosterols¹, Camellia Sinensis Leaf Extract¹ (Green Tea), Pyrus Malus (Apple) Fruit Extract¹, Citrus Medica Limonum (Lemon) Peel Extract¹, Saccharum Officinarum (Sugar Cane) Stalk Extract¹, Fragrance/Parfum, Potassium Sorbate, Tocopheryl Acetate, Glucose, Lactoperoxidase, Glucose Oxidase, Abies Balsamea (Balsam Canada) Extract¹, Limonene 
*CG friendly, Paraben Free, Protein Free, Silicone Free, wax free, mineral/castor oil free

Price: $16.00 

Sarah's thoughts: This deep conditioner (DC) was just OK. I used it two times, and while maybe my hair would have gotten more of the benefits over time, the product doesn't seem to live up to its claims. My hair felt softer, but it did not feel amazingly softer or super moisturized once I rinsed the treatment out. (For reference, I love Curl Junkie Curl Rehab Conditioner for to give me that amazingly refreshed and soft hair.) Since it's protein free, I'm not sure how it's supposed to "strengthen weak areas" either. This is not a DC that can double as a detangling/rinse out conditioner; it did not aid with detangling, which is something I personally look for in DCs. The product does smell amazing and it has a thick texture that distributes well in the hair. I will use up this product, but will probably not repurchase, especially at this price point. 

References - photos, ingredients, and product descriptions from